Discover the ATEEZ and Xikers Pop-Up Event: A Must-See for K-pop Fans
- Immersive Experience: The exhibit on the museum’s third-floor red carpet gallery features a history of Korean pop music and key K-pop terms like 'bias' and 'trainee'.
- Iconic Outfits: ATEEZ’s outfits from their 2023 album 'THE WORLD EP. FIN: WILL' and Xikers’ props from their debut EP are displayed, offering a glimpse into their creative process.
- Fan Engagement: The fan activation cupsleeve event on the Ray Charles Terrace and exclusive ATEEZ photo postcards are available, highlighting the deep connection between fans and artists.
- Global Reach: In 2023, K-pop touring acts accounted for a record high 5.1 percent of the 100 highest-grossing tours globally, with BLACKPINK grossing $148.3 million from their tour.
The GRAMMY Museum in Los Angeles has become a focal point for K-pop enthusiasts with its first-ever K-pop pop-up exhibit, featuring the rising stars ATEEZ and Xikers. This exhibit, running from April 10 to June 10, 2024, marks the beginning of a two-year celebration of Korean pop music, showcasing the global impact of this genre. The event is a significant milestone, not only for the museum but also for the K-pop industry, as it highlights the cultural and musical influence of these two dynamic boy groups under the Seoul-based KQ Entertainment.
The Exhibit: A Deep Dive into K-pop Culture
The exhibit is housed on the museum’s third-floor red carpet gallery and offers an immersive experience into the world of ATEEZ and Xikers. Visitors are greeted by a bright blue wall detailing the history of Korean pop music, written in both English and Korean. This section introduces key terms exclusive to K-pop, such as “bias” and “trainee,” and explains the positions of members within each group.
The second part of the exhibit displays outfits worn by the groups, along with props from their music videos. For instance, ATEEZ’s iconic outfits from their 2023 album “THE WORLD EP. FIN: WILL” and the music video for “미친 폼 (Crazy Form)” are prominently featured. Xikers’ outfits from their 2024 EP “HOUSE OF TRICKY: Trial and Error” and props from their debut EP “HOUSE OF TRICKY: Doorbell Ringing” are also on display. These items provide a tangible connection to the creative process behind the music, offering fans a unique glimpse into the artistry of these groups.
Fan Engagement and Cultural Significance
The pop-up exhibit is not just a static display; it is a dynamic celebration of fan culture. The GRAMMY Museum has organized a fan activation cupsleeve event on the Ray Charles Terrace, where fans can swap, trade, and decorate ATEEZ and Xikers’ GRAMMY Museum cupsleeves. Additionally, ATEEZ photo postcards are available exclusively at the museum. Fans can also enjoy Korean snacks inspired by ATEEZ and Xikers at the museum’s cafe and take photos in the specially designed fan photo zone on the terrace.
The exhibit has been a love letter to fans, with many bringing photocards of their favorite members to snap photos next to the outfit displays. The excitement from both groups’ fan bases, known as Xikers’ Roadys and ATINYs for ATEEZ fans, has been palpable. This engagement underscores the deep connection between the artists and their fans, a hallmark of K-pop culture.
Global Impact and Future Prospects
The global reach of K-pop has expanded exponentially over the past decade, with Korea’s biggest pop stars embarking on sold-out tours and engaging in cross-cultural collaborations. In 2023, K-pop touring acts accounted for a record high 5.1 percent of the 100 highest-grossing tours globally, according to Billboard. BLACKPINK, for instance, was the No. 1 grossing K-pop group in 2023, with their global tour netting $148.3 million over 29 shows.
ATEEZ and Xikers have also made significant strides in their careers. ATEEZ, the first K-pop boy group to perform at the Coachella Valley Music and Arts Festival, has released nine EPs since their debut in October 2018. Their first tour sold out in minutes, just four months after their debut. Xikers, who debuted on March 30, 2023, have already landed two albums on the Billboard Global 200 chart within their first year. Their latest EP, “HOUSE OF TRICKY: Trial And Error,” arrived in early March 2024.
Our Advice on the City
For those visiting Los Angeles to experience the ATEEZ and Xikers pop-up exhibit, we recommend exploring other cultural landmarks in the city. The GRAMMY Museum itself offers a variety of exhibits and events that delve into the history and impact of music across genres. Additionally, the nearby Walt Disney Concert Hall and the Los Angeles County Museum of Art (LACMA) provide enriching cultural experiences.
For occasional travelers, we suggest planning your visit around one of the museum’s special events or live performances to maximize your experience. For expert travelers, consider exploring the diverse neighborhoods of Los Angeles, such as Koreatown, where you can immerse yourself in Korean culture and cuisine.
In conclusion, the ATEEZ and Xikers pop-up exhibit at the GRAMMY Museum is a testament to the global influence of K-pop and a celebration of the deep connection between artists and their fans. Whether you are a dedicated fan or a curious traveler, this exhibit offers a unique and enriching experience that highlights the vibrant world of K-pop.