Inside Snoop Dogg’s Grand Opening of S. W. E. D.: A Cannabis Culture Revolution

On July 14, 2024, the iconic rap star and cannabis entrepreneur Snoop Dogg celebrated the grand opening of his first licensed cannabis dispensary, S. W. E. D., located at 5494 West Centinela Avenue in Los Angeles. This new venture, situated just a few miles from Los Angeles International Airport (LAX) and between SoFi Stadium, marks a significant milestone in Snoop Dogg’s illustrious career and his ongoing commitment to the cannabis culture.

The Grand Opening Event

The grand opening of S. W. E. D. was a spectacular event that drew a massive crowd of fans and cannabis enthusiasts. The celebration kicked off around 3 PM with Snoop Dogg, who transformed into his DJ persona, DJ Snoopadelic, and entertained the crowd with a live DJ set. The atmosphere was electric as Snoop played hits like Sexyy Red’s “Get It Sexy,” setting the perfect tone for the day’s festivities.

Inside the dispensary, visitors were greeted with a replica of the iconic wooden Death Row Records chair, offering a nostalgic photo-op. Memorabilia from Snoop’s groundbreaking album, DoggyStyle, and his personal handwritten sayings graffitied on the walls added a personal touch to the store’s ambiance.

A Tribute to 2Pac

One of the most exciting aspects of the S. W. E. D. launch was the introduction of a limited-edition cannabis line in honor of the late rapper 2Pac. This exclusive line, part of Snoop Dogg’s Death Row Cannabis brand, features new strains and reimagined Death Row iconography. The first product in this line is the “Alien OG” strain, which comes with four collectible photos of 2Pac and a matchbook recreated from a photo shoot.

Snoop Dogg’s connection with 2Pac runs deep, rooted in their shared history at Death Row Records. In 2017, Snoop inducted 2Pac into the Rock & Roll Hall of Fame, recounting the story of how 2Pac handed him his first blunt, sparking a friendship that lasted until 2Pac’s untimely death in 1996. This new cannabis line is another way for Snoop to honor his friend’s legacy and bring something meaningful to 2Pac fans.

Snoop Dogg’s Vision for S. W. E. D.

S. W. E. D., which stands for “Smoke Weed Every Day,” is more than just a cannabis dispensary; it is a cultural hub that celebrates Snoop Dogg’s influence and legacy. The store offers a selection of top-of-the-line cannabis products, including flower, pre-rolls, and concentrates. While the specific strains available at S. W. E. D. have not been disclosed, customers can expect high-quality options given Snoop Dogg’s history in the cannabis business.

The dispensary also features elements of hip-hop culture, with areas dedicated to Snoop’s legendary 1993 album, DoggyStyle, and classic Snoop musings written in graffiti on the walls. A smoke-free DJ booth allows for live music performances, adding to the immersive experience for visitors.

Future Plans and Expansion

Snoop Dogg’s entrepreneurial spirit shows no signs of slowing down. In addition to the Los Angeles dispensary, he plans to open a S. W. E. D. coffee shop in Amsterdam, Netherlands, in August 2024. This move will further solidify Snoop’s reputation as a versatile and forward-thinking business mogul. The Amsterdam coffee shop is expected to offer a unique blend of cannabis products and coffee, creating a new cultural hotspot for cannabis enthusiasts.

Our Advice on the City

For those planning to visit Los Angeles, a stop at S. W. E. D. is a must. Located conveniently near LAX and SoFi Stadium, it is an ideal destination for both locals and travelers. Whether you’re catching a flight or attending a game, S. W. E. D. offers a unique opportunity to experience Snoop Dogg’s world and purchase premium cannabis products.

For occasional travelers, we recommend timing your visit to coincide with one of the many events held at SoFi Stadium. This way, you can enjoy a concert or a game and then unwind at S. W. E. D. before heading to your next destination.

For expert travelers, consider exploring the broader cannabis culture in Los Angeles. The city is home to numerous dispensaries, each offering a unique experience. Take the time to visit different shops, learn about various strains, and immerse yourself in the vibrant cannabis community.

In conclusion, Snoop Dogg’s S. W. E. D. dispensary is more than just a retail outlet; it is a celebration of his influence and legacy in both the music and cannabis industries. Whether you’re a fan of Snoop Dogg, a cannabis enthusiast, or simply curious, a visit to S. W. E. D. promises an unforgettable experience.