Discover NYX’s one-day-only pop-up event in Los Angeles on July 25, 2024!

NYX Professional Makeup, a brand renowned for its professional-grade products at accessible price points, is making waves in Los Angeles with its first-ever one-day-only pop-up event. This highly anticipated event is set to take place on July 25, 2024, at the iconic Hollywood & Highland Center. The pop-up promises to be a vibrant celebration of beauty, entertainment, and community, drawing makeup enthusiasts from all over the city.

The event will feature exclusive product launches, including the much-awaited new shade of the Duck Plump High Pigment Plumping Lip Gloss, “Cherry Spice,” which was recently showcased in a Big Game commercial starring global icon Cardi B. Attendees will have the unique opportunity to try out this viral product, known for its extreme plumping sensation and high pigment payoff.

In addition to product launches, the pop-up will host live makeup tutorials by top beauty influencers, interactive photo booths, and a meet-and-greet with Cardi B herself. The event aims to create an immersive experience that highlights NYX’s commitment to inclusivity, authenticity, and diversity in the beauty industry.

NYX Professional Makeup and Cardi B Get Ducking Plump in the Big Game

NYX Professional Makeup made history earlier this year with its first-ever Big Game commercial, featuring Grammy-award-winning artist Cardi B. This groundbreaking partnership marked a significant milestone for the brand, as it ventured into the male-dominated football industry with a powerful female icon at the forefront.

The 30-second commercial, which aired during the second half of the Big Game, showcased the viral Duck Plump High Pigment Plumping Lip Gloss. The humorous spot aimed to flip the script on male stereotypes by highlighting the extreme plumping sensation of the gloss, leaving audiences laughing and intrigued. An extended cut of the commercial was later released on NYX’s social channels, further amplifying the campaign’s reach.

Denée Pearson, Global Brand President of NYX Professional Makeup, expressed excitement about the collaboration, stating, “In our 25th year, we are making history with our first-ever Big Game commercial and our first major celebrity partnership. There is no better partner than Cardi B—a global icon, major makeup lover, and trendsetter.”

The campaign was developed in partnership with creative agency McCann New York and directed by award-winning directors Quinn Katherman and Paul Hunter of Prettybird. This collaboration underscores NYX’s commitment to creating colorful, fun, and entertaining content that celebrates powerful women.

NYX Professional Makeup Celebrates “Family Can’t Be Framed” Pride Campaign

In addition to its groundbreaking Big Game commercial, NYX Professional Makeup has also been at the forefront of celebrating inclusivity and diversity through its “Family Can’t Be Framed” Pride campaign. This initiative highlights the importance of chosen families within the LGBTQIA+ community, particularly in light of a GLAD study revealing that 40% of queer adults have faced rejection from their birth families.

The campaign features three chosen families, including members of the House of Avalon collective—a group of drag queens, stylists, and creatives. Notable members include ‘RuPaul’s Drag Race’ winner Symone, finalist Gigi Goode, stylist Marko Monroe, co-founder Hunter Crenshaw, makeup artist Riley Holden, drag queen Grant Vanderbilt, and social media personality Caleb Feeney. Additionally, members of the LA LGBT Center, such as Jack Alghannam, Mark Chavez, Heather Torres, Roblez, Daniella David, and Rhanyon Orosco, are also part of the campaign.

Through this initiative, NYX Professional Makeup aims to celebrate the resilience and strength of the LGBTQIA+ community, emphasizing that family is not solely defined by blood but by love and support.

What To Do In Los Angeles This July

Los Angeles is buzzing with excitement this July, offering a plethora of activities and events for both locals and visitors. From the NYX pop-up event to various cultural festivals, there is something for everyone in the City of Angels.

In addition to the NYX pop-up, art enthusiasts can explore the Getty Center’s latest exhibitions, while music lovers can attend the Hollywood Bowl’s summer concert series. For those seeking outdoor adventures, Griffith Park offers hiking trails with stunning views of the city, and the Santa Monica Pier provides a perfect spot for a leisurely stroll along the beach.

Foodies will delight in the diverse culinary scene, with options ranging from gourmet food trucks to Michelin-starred restaurants. The Grand Central Market is a must-visit for anyone looking to sample a variety of local flavors in one place.

Our Advice on the City

Los Angeles is a city that never ceases to amaze with its dynamic blend of culture, entertainment, and natural beauty. Whether you’re a first-time visitor or a seasoned traveler, there are always new experiences to discover.

For occasional travelers, we recommend taking advantage of the city’s extensive public transportation system to explore different neighborhoods. From the artistic vibes of Downtown LA to the laid-back atmosphere of Venice Beach, each area offers its unique charm.

For expert travelers, consider delving deeper into the city’s hidden gems. Visit lesser-known museums like the Museum of Jurassic Technology or explore the vibrant street art scene in the Arts District. Additionally, attending local events and festivals can provide a more authentic experience of the city’s diverse culture.

In conclusion, Los Angeles is a city that thrives on creativity and innovation, making it a perfect destination for those looking to immerse themselves in a vibrant and ever-evolving landscape. Whether you’re here for the NYX pop-up event or simply to explore the city’s many attractions, there’s no shortage of things to see and do. So pack your bags, bring your curiosity, and get ready to experience the magic of Los Angeles.