How does DineLA boost small restaurants and mom-and-pop businesses?

DineLA, the bi-annual food event, is currently in full swing, partnering with hundreds of restaurants around Los Angeles to offer special menus, prices, and secret dishes. This event has become a significant economic driver for smaller restaurants and mom-and-pop businesses, providing them with a platform to showcase their culinary offerings to a broader audience.

Homegirl Café in Downtown Los Angeles, managed by Pamela Herrera, is one such establishment reaping the benefits of DineLA. Now in its third year of participation, Homegirl Café has seen a remarkable increase in customer numbers during the event. Herrera reports that during the Fall 2023 DineLA, the café experienced a staggering 2,000% increase in followers on its Instagram account, highlighting the growing interest and support from the community. The café sold 600 DineLA-related plates, contributing to a 52% increase in revenue compared to non-promotional periods.

Stacey Sun, the executive director of DineLA, emphasizes the importance of inviting smaller businesses to participate in the event. “We intentionally invite smaller businesses to highlight the diversity of the Los Angeles dining scene. While large businesses are here, people are attracted to the small family businesses. These are the businesses we want to support, and we want everyone in Los Angeles and visitors to support them as well.”

Special Menus and Prices

DineLA offers a variety of special menus and prices for both lunch and dinner. Participating restaurants provide set menu options, allowing diners to enjoy multiple courses at a fraction of the regular price. For lunch, prices range from $15 to $65 and above, while dinner prices also start at $15 and go up to $65 and above. These price points exclude beverages, tax, and gratuity, so it’s advisable to contact the restaurant before making reservations to confirm the DineLA menu prices.

The summer session of DineLA runs until July 26, giving food enthusiasts ample time to explore the diverse culinary landscape of Los Angeles. For a full list of participating restaurants, visit the official DineLA website.

Events and Activities Around Town

In addition to the culinary delights of DineLA, there are several other events and activities happening around Los Angeles. The Night Market at Bungalow is a family-friendly event held every Thursday night through August 29. It features food vendors, beverage activations, live musical DJ performances, and celebrity guest appearances. The event is free and open to the public, making it a perfect outing for all ages and even pets.

Another notable event is the Slick Rick concert at The Venice West, where the iconic rapper will be performing on Thursday, July 18. For those interested in pickled and preserved foods, the “Pickle Me Silly” event on July 20 offers a variety of pickled treats, including Kim Chi, Pickled Beet, and Okra. This event is free and includes activities such as pancake making and sidewalk chalk art, making it a fun experience for families.

DineLA in Pasadena

Pasadena is also participating in DineLA, with its own set of restaurants offering special lunch and dinner deals from July 18 to July 31. This event provides diners with the opportunity to try a wide range of cuisines, from family diners to ethnic foods and fine dining experiences, all at discounted prices. Lunch options typically include two or more courses priced between $15 and $25, while dinner options offer three or more courses ranging from $29 to $49. The DineLA Exclusive Series features high-end dining experiences priced at $95 and above.

One of the highlights in Pasadena is Alexander’s Steakhouse, which is participating in the DineLA Exclusive Series with a six-course menu priced at $115. Each course is designed to surpass the previous one, with a supplemental foie gras option available. On the more affordable side, Canoe House in South Pasadena offers a $15 three-course prix fixe lunch, featuring soups or salads, Hawaiian-influenced entrées, and desserts like key lime pie or pineapple upside-down cake.

Our Advice on the City

For occasional travelers, we recommend planning your visit around DineLA to take full advantage of the special menus and prices. Make reservations in advance, as popular spots tend to fill up quickly. Exploring different neighborhoods can also enhance your culinary experience, allowing you to discover hidden gems and support local businesses.

For expert travelers, consider attending some of the additional events happening around town, such as the Night Market at Bungalow or the “Pickle Me Silly” event. These activities offer a deeper dive into the local culture and provide unique experiences that go beyond dining.

In conclusion, DineLA is more than just a food event; it is a celebration of the diverse culinary landscape of Los Angeles. By supporting smaller restaurants and mom-and-pop businesses, DineLA helps to sustain the vibrant food culture of the city. Whether you are a local or a visitor, DineLA offers an excellent opportunity to explore and enjoy the best that Los Angeles has to offer.