How is Zerina Akers Transforming Fashion Retail with Saint Helen’s House?

Nestled in the serene neighborhood of Tarzana, Los Angeles, lies a stately home that has been transformed into a haven for fashion enthusiasts and creatives alike. This unique space, known as Saint Helen’s House, is the brainchild of Emmy Award-winning stylist and costume designer Zerina Akers. With a clientele that includes high-profile names such as Beyoncé, Chloe x Halle, Megan Thee Stallion, and Niecy Nash, Akers has created a multifaceted social club and fashion rental showroom that is open to everyone.

“In addition to wanting this to be a creative space, I wanted to forge a community in which everyone would feel welcome,” says Akers. The space, aptly named Saint Helen’s House after the Roman empress who discovered Christ’s cross, is designed to be a sanctuary for those seeking fashion, education, and wellness. The sustainable fashion-rental showroom, dubbed “The Show Must Go On,” is a key feature of this innovative space.

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A Vision Realized

Akers’ journey to creating Saint Helen’s House began with a realization about the financial benefits of owning versus renting a space. “If I’m going to spend $20,000 a month for a retail space, ownership is the better way. It’s important to have control,” she explains. The Tarzana property, which Akers discovered and purchased swiftly, offered the perfect blend of amenities and layout to support her vision.

The house’s design includes rooms specifically built out as a fashion closet and a glam room, making it an ideal venue for hosting fashion shows, weddings, and other events. Akers’ plans for the space extend beyond fashion; she envisions it as a hub for seminars, cooking classes, makeup tutorials, and more. “Our events schedule will kick off in September,” Akers reports, with plans for weekend styling boot camps, educational components, and wellness activities.

Inclusivity and Sustainability

Inclusivity is a cornerstone of Akers’ approach. The Show Must Go On showroom embraces sustainability and offers a wide range of sizes, from clothing up to 3X and shoes in sizes 43 and 44. The showroom features an impressive collection of luxury designer brands, including archived pieces from Chanel, Versace, Alaïa, and Gucci, as well as independent labels like Amplitude and Khoi. “We offer archived Chanel, Versace, Alaïa and Gucci, as well as Sergio Hudson — we’ve gotten some of his suits in, the fit is impeccable,” Akers notes.

Akers is committed to ensuring a fresh and diverse inventory. “Renewing inventory is a constant evolution,” she explains. The showroom also offers a unique service for those who own luxury clothes but do not frequently wear them. “If you own a storage unit of luxury clothes, we can now rent out your garments for you, while you’ll still own your clothes,” she adds.

A Space for All

The by-appointment-only showroom is designed to cater to everyone, not just industry insiders or celebrities. Clients can book a style suite appointment, where they receive personalized attention from in-house stylists. Rates start at $300 for an hour of dedicated styling time, with most three-day clothing rentals ranging from $150 to $500. The showroom also boasts high-value archive pieces, such as a cream Chanel coat once worn by Beyoncé, which rents for $1,000.

Early feedback has been overwhelmingly positive. “I love hearing women say, ‘No one has ever listened to me’ or ‘I can’t believe you have my size,’” Akers says. The space has attracted a diverse group of women, from celebrities to C-suite executives, all seeking a unique and inclusive fashion experience.

Our Advice on the City

For those planning a visit to Los Angeles, a trip to Saint Helen’s House in Tarzana offers a unique blend of fashion, art, and community. Whether you’re a fashion enthusiast or simply looking for a serene space to unwind, this innovative venue provides a refreshing alternative to traditional shopping experiences.

For occasional travelers, we recommend booking a style suite appointment at The Show Must Go On. It’s an opportunity to experience personalized styling and access to exclusive designer pieces, making your visit truly memorable.

For expert travelers, consider exploring the broader fashion and art scene in Los Angeles. The city is home to numerous galleries, boutiques, and cultural events that offer a rich tapestry of experiences. Saint Helen’s House, with its rotating gallery events and community-focused activities, is a perfect starting point for your journey.

In conclusion, Zerina Akers’ Saint Helen’s House is more than just a fashion showroom; it’s a community space that embodies inclusivity, sustainability, and creativity. Whether you’re a local or a visitor, this unique venue offers a refreshing and inspiring experience that is sure to leave a lasting impression.