Discover the vibrant Latino-owned businesses shaping Los Angeles

As Los Angeles commemorates Hispanic Heritage Month from September 15th to October 15th, the city shines a spotlight on its vibrant Latino community, which constitutes nearly 50% of its population. This month-long celebration is not just about acknowledging the past but also about uplifting and supporting Latino entrepreneurs who are shaping the future of Los Angeles.

The Flourishing Landscape of Latino-Owned Businesses

Los Angeles is home to a myriad of Latino-owned businesses that span various industries, from fashion and design to food and wellness. These enterprises not only contribute to the city’s economic vitality but also enrich its cultural tapestry.

A remarkable instance can be seen in Avalon Nursery, the sole lasting nursery in South Los Angeles, which exudes the tranquility of a botanical garden amid its commercial bustle. Founded by Maria Hurtado Lopez, Avalon Nursery offers a diverse range of trees, shrubs, and colorful ceramics, making it a haven for plant enthusiasts.

In the realm of fashion, Beatrice Valenzuela stands out with her feminine apparel and minimal sandals. Known for starting the popular Echo Park Craft Fair, Valenzuela’s designs are a testament to the creativity and entrepreneurial spirit that thrives in Los Angeles.

For those with a sweet tooth, Manzanitas Las Originales in San Fernando offers delectable caramel apple creations inspired by Mexican heritage. Founded by Nancy and Jesse Guzman, this sweet shop blends traditional flavors with innovative creations, making it a must-visit for dessert lovers.

Empowering the Community Through Business

The impact of Latino-owned businesses extends beyond economic contributions; they play a crucial role in empowering the community. United Way of Greater Los Angeles has played a pivotal role in supporting the Latino community by providing vital resources in areas like housing and education. Through initiatives like the Community College Success and the Women Investment Network (WIN-LA), United Way is working to close the racial wealth gap and create opportunities for prosperity in predominantly Latino neighborhoods.

Martha Santana-Chin, the first Latina to chair United Way’s Board of Directors, emphasizes the importance of building new models of economic opportunity that uplift neighborhoods and families. “We celebrate our culture by investing in our youth, our community, bringing resources, and protecting their rights,” she says.

The Plant Chica, founded by Sandra Mejia, exemplifies community empowerment. Mejia turned a former auto body shop in Jefferson Park into a contemporary plant shop focused on unique plant varietals. Despite facing challenges such as being ousted by developers, The Plant Chica continues to thrive online, promoting family love through plant life.

Highlighting Unique Latino-Owned Ventures

The diversity of Latino-owned businesses in Los Angeles is truly remarkable. Coppelia’s Bakery and Restaurant serves mouthwatering Peruvian and Cuban cuisine, boasting some of the city’s finest tres leches cakes. This family-owned establishment treats every customer like family, providing a warm and welcoming dining experience.

Brewjería Company in Pico Rivera is a unique brewery that seamlessly combines beer-brewing with elements of witchcraft. Created by friends from South LA and the San Gabriel Valley, Brewjería cherishes culture and community, offering a flavorful slice of Southern California in every brew.

For those interested in ethical fashion, Selva Negra offers chic, ethically-sourced apparel and accessories. Founded by Kristen Gonzalez and Sam Romero, Selva Negra prioritizes fair wages, safe working conditions, and sustainable practices, making it a brand that consumers can support with a clear conscience.

Our Advice on the City

Los Angeles brims with opportunities to explore and support Latino-owned businesses. For occasional travelers, we recommend visiting The Plant Chica to experience the joy of plant life and perhaps take home a unique plant as a souvenir. The shop’s vibrant atmosphere and diverse plant selection make it a delightful stop.

For expert travelers, consider exploring the culinary delights of Coppelia’s Bakery and Restaurant. Indulge in their authentic Peruvian and Cuban dishes, and don’t miss out on their famous tres leches cakes. It’s a culinary experience that offers a taste of Latin American culture right in the heart of Los Angeles.

In conclusion, Hispanic Heritage Month is a time to celebrate and support the Latino community in Los Angeles. By patronizing Latino-owned businesses, we not only contribute to the local economy but also honor the rich cultural heritage that these enterprises represent. Whether you’re a local or a visitor, there’s always something new to discover and appreciate in the vibrant landscape of Latino-owned businesses in Los Angeles.