Revival of neon signs in Los Angeles: a beacon of hope and history

In the bustling city of Los Angeles, a vibrant neon revival is underway, spearheaded by passionate artisans dedicated to restoring the city’s iconic neon signs. At the heart of this movement is Paul Stokes, a British expatriate who arrived in Los Angeles in the mid-1980s with just $40 in his pocket. His journey from humble beginnings to becoming a leading figure in neon sign restoration is a testament to his dedication and love for the craft. Stokes founded Signmakers LA, a company that has grown from a small garage operation to a 10,000-square-foot headquarters in downtown Los Angeles. The company is renowned for its expertise in neon sign preservation, restoration, and creation, boasting a portfolio that includes everything from small vinyl banners to half-million-dollar preservation projects.
Neon signs, once symbols of luxury and modernity in the 1920s, have experienced a rollercoaster of popularity. During their heyday, they adorned new buildings, serving as beacons of modernity and class. However, by the 1970s, neon signs had fallen out of favor, often associated with urban decay and seediness. In some cities, including Glendale, ordinances were passed to ban certain types of neon displays. Yet, the 1980s saw a resurgence in interest, driven by counterculture movements and artists who began to embrace neon as a medium for expression and preservation.

Signmakers LA: A Hub of Neon Artistry

Signmakers LA has become synonymous with neon sign restoration in Los Angeles, thanks to the vision and leadership of Paul Stokes. The company has been involved in numerous high-profile restoration projects, including the marquees of historic theaters such as The Rialto Theatre in South Pasadena, The Vision Theatre in Leimert Park, and the Bob Baker Marionette Theater in Highland Park. These projects highlight the intricate craftsmanship and dedication required to restore neon signs to their former glory.
One of the most ambitious projects undertaken by Signmakers LA is the restoration of the Starlite Drive-In marquee in South El Monte. This iconic sign, which had fallen into disrepair, is being meticulously rebuilt to its original likeness. The project involves extensive research and precise measurements to ensure authenticity. The new sign is expected to be completed in early 2025, marking a significant milestone in the preservation of Los Angeles’s neon heritage.

The Cultural Significance of Neon Signs

Neon signs hold a special place in the cultural landscape of Los Angeles. They are more than just advertising tools; they are community beacons and symbols of hope. Corrie Siegel, executive director of the Museum of Neon Art in Glendale, emphasizes the importance of neon signs in maintaining the vitality of urban environments. They are seen as a way to increase business and keep the urban landscape vibrant.

The resurgence of interest in neon signs is not just about nostalgia; it is about preserving a unique art form that is an integral part of Los Angeles’s identity. The collaboration between Paul Stokes and renowned neon sign restorationist Paul Greenstein has further fueled this interest, leading to a renewed appreciation for the art of neon.

Our Advice on the City

For those visiting Los Angeles, exploring the city’s neon heritage is a must. A visit to the Museum of Neon Art in Glendale offers a fascinating insight into the history and artistry of neon signs. For expert travelers, consider taking a guided tour of the city’s historic theaters to see the restored neon marquees in all their glory. These tours provide a deeper understanding of the cultural significance of neon signs and their role in shaping the city’s identity.

In conclusion, the revival of neon signs in Los Angeles is a celebration of art, history, and community. It is a reminder of the city’s vibrant past and a beacon of hope for its future. Whether you’re a first-time visitor or a seasoned traveler, the neon signs of Los Angeles offer a unique glimpse into the soul of the city, inviting you to reflect on the enduring power of creativity and innovation.