How will the 8500 Santa Monica Blvd project transform West Hollywood’s skyline?

The bustling intersection of Santa Monica and La Cienega Boulevards in West Hollywood is poised for a significant transformation. Following the removal of a prominent Kylie Jenner billboard, the site at 8500 Santa Monica Boulevard is set to become a six-story mixed-use development. This project, approved by West Hollywood officials in 2023, will feature 30 one- and two-bedroom apartments above 3,800 square feet of ground-floor commercial space. Space for 33 car parking spaces is planned to be situated on two underground levels. The development, spearheaded by 8500 WH, LLC, leverages a 50 percent density bonus, allowing for a larger structure than typically permitted by zoning laws. In return, five apartments will be dedicated to households with low or very low-income. Designed by Tighe Architecture, the building promises a contemporary aesthetic with a rooftop amenity deck.

Challenges and Controversies Surrounding the Project

The journey to approval for this development has not been without its hurdles. An appeal was lodged against the Planning Commission’s decision, citing procedural violations and concerns over zoning code adherence. West Hollywood resident Allan Wilion argued that the project improperly combined non-contiguous lots and that the density bonus incentives were unprecedented. Despite these objections, city officials, including Doug Vu from the Current and Historic Development Planning Department, defended the project’s compliance with all procedural requirements. Vu emphasized that the inclusion of narrow land strips was consistent with the city’s municipal code and supported by substantial evidence.

The appeal process also highlighted the complexities of the State Density Bonus Law, which has undergone several updates. These changes have shifted the focus from Floor to Area Ratio (FAR) to acreage, affecting how density bonuses are calculated. The applicant initially sought to remove one affordable housing unit, but after negotiations, agreed to reinstate it as a moderate-income unit, maintaining the project’s affordability percentage.

Broader Implications for West Hollywood’s Development Landscape

The 8500 Santa Monica Boulevard project is part of a broader trend of mixed-use developments reshaping West Hollywood. Across the street, a larger project is set to replace small commercial buildings at 8555 Santa Monica Boulevard. Similarly, another mixed-use building is planned at 961 N. La Cienega Boulevard. These projects reflect a growing demand for residential and commercial spaces in the area, driven by economic shifts and urbanization trends.

However, the pace of development has been slow, with many projects facing delays. The Melrose Triangle project, for instance, remains a waterlogged hole despite being approved over a decade ago. The city council is actively seeking solutions to expedite these developments, recognizing the need for more housing and commercial spaces. As of April 2024, there are 15 major projects in various stages of review, with some applying for changes due to shifting economic conditions.

Our Advice on the City

For those planning to visit or invest in West Hollywood, it’s crucial to stay informed about ongoing and upcoming developments. The city’s landscape is rapidly evolving, with new residential and commercial opportunities emerging. For occasional travelers, exploring the vibrant neighborhoods around Santa Monica Boulevard offers a glimpse into the area’s dynamic growth. Consider visiting local businesses and cultural landmarks that contribute to the community’s unique character.
For expert travelers, delving deeper into the city’s planning and development processes can provide valuable insights into urban growth trends. Understanding the intricacies of zoning laws, density bonuses, and community engagement can enhance your appreciation of West Hollywood’s transformation. As the city continues to evolve, staying engaged with local news and developments will ensure you remain at the forefront of this exciting urban landscape.

In conclusion, the development at 8500 Santa Monica Boulevard marks a significant milestone in West Hollywood’s ongoing evolution. While challenges and controversies are part of the process, the project’s approval reflects a commitment to balancing growth with community needs. As the city navigates these changes, both residents and visitors can look forward to a vibrant and dynamic future.