Discover the Ultimate Food and Fashion Experience at Los Angeles’ Family Style Food Festival 2024

The highly anticipated Family Style Food Festival is set to make a grand return to Los Angeles on September 28th, 2024, at the Los Angeles State Historic Park. This unique event, presented by Complex in partnership with Pokémon Company International, promises to be a spectacular blend of top-tier food and streetwear culture. Hosted by the charismatic Kerwin Frost, the festival will showcase a diverse array of culinary talents, exclusive merchandise from prominent streetwear brands, and much more.

A Culinary and Cultural Extravaganza

The Family Style Food Festival is renowned for its ability to bring together some of the most celebrated chefs, restaurants, and streetwear brands. This year, the lineup includes culinary giants such as Din Tai Fung, Kuya Lord, Bacanora, Regina’s Grocery, Kato, Porto’s Bakery, LaSorted’s Pizza, Philippe Original, Katz’s Delicatessen, Henry’s Pizza, Carmen’s Empanadas, 715 Sushi, Rocky’s Matcha, Mariscos Jalisco, Camphor, Moo’s Craft Barbecue, Camel Coffee, Villa’s Tacos, Stella, Budonoki, Howlin’ Ray’s, Broad Street Oyster Co., Burritos La Palma, Trill Burgers, Avenue 26 Tacos, Amboy Quality Meats Delicious Burgers, Jeni’s Ice Cream, Two Hommés, Lasita, Open Market, 10/10 Burger, Park’s BBQ, Ggiata, Holy Basil, Wanderlust Creamery, Free Coffee, Alma’s Place, Creaminal, Cobi’s, Big B Chef, 27 Club Coffee, Golden Dragon, Fat Dragon, Steep LA Clink.

Festival-goers will have the opportunity to explore exclusive food and merchandise collaborations, making this event a haven for food enthusiasts and fashion aficionados alike. One of the highlights of the festival is the “Next in Line” cooking competition, which will feature emerging female chefs vying for a $10,000 prize.

The Economic Impact of “Little Luxuries”

The Family Style Food Festival is not just about food and fashion; it also reflects broader economic trends. At the Specialty Food Association’s Summer Fancy Food Show, Whole Foods’ CEO Jason Buechel highlighted the rising trend of “little luxuries” in the food sector. This concept, akin to the “lipstick index” phenomenon from 2001, suggests that during challenging economic times, consumers gravitate towards affordable luxuries as a form of escapism.

Research supports this trend, with food and beverage items leading as the most popular category for splurging. Deloitte’s findings indicate that globally, and particularly in the U.S., consumers are more likely to splurge on food than on personal care products. A McKinsey survey further corroborates this, showing that groceries top the splurge category, surpassing restaurants and travel. Whole Foods has embraced this trend, identifying “little luxuries” as a top food trend for 2024. This focus on creating small, joy-inducing products like treats that offer a sense of luxury without significant cost reflects a growing consumer desire for affordable ways to enjoy pleasures amidst economic pressures.

On-Site Activations and Entertainment

The festival promises a whirlwind of cuisines and cultures, with on-site activations by prominent brands such as Interscope, Netflix, Buchanan’s, and Starry. Attendees can look forward to a variety of unique experiences, including Stranger Things’ “Scoops Ahoy” Ice Cream Parlor and an ice cream eating contest. Interscope Records will celebrate five decades of Hip-Hop in partnership with L.A.’s Ggiata, while Starry will bring interactive games and performances to the “Starry Village” and “Starry Basketball Court.”

One of the culinary highlights will be Buchanan’s collaboration with Moo’s Craft BBQ, featuring a tantalizing Pineapple Glazed Pork Belly Bacon Rib. Additionally, Ooni will partner with Osaka’s Henry’s Pizza to offer sumptuous slices. The festival will take place at Television City, 130 N. Fairfax Avenue, Los Angeles, CA 90036, on Sunday, October 8th, from 12-8 pm. Tickets are available in general admission ($60) and VIP ($250) tiers, with VIP tickets offering access to exclusive vendors, complimentary food and drinks, and a special gift bag.

Our Advice on the City

For those planning to attend the Family Style Food Festival, we recommend arriving early to fully immerse yourself in the diverse culinary offerings and unique streetwear collaborations. The festival is a fantastic opportunity to experience the vibrant culture of Los Angeles, so take the time to explore the city’s rich history and dynamic neighborhoods.

For occasional travelers, consider extending your stay to visit some of Los Angeles’ iconic landmarks, such as the Griffith Observatory, the Getty Center, and the Hollywood Walk of Fame. These attractions offer a glimpse into the city’s storied past and vibrant present.

For expert travelers, delve deeper into the local food scene by visiting lesser-known culinary gems in neighborhoods like Koreatown, Little Tokyo, and the Arts District. These areas are home to some of the city’s most innovative and authentic dining experiences, providing a richer and more nuanced understanding of Los Angeles’ diverse culinary landscape.

In conclusion, the Family Style Food Festival is more than just an event; it is a celebration of food, fashion, and culture that reflects the dynamic spirit of Los Angeles. Whether you are a local or a visitor, this festival offers a unique opportunity to indulge in the city’s finest offerings and create lasting memories.