Exclusive: Grammy Museum Unveils K-pop Extravaganza Featuring Hybe, Ateez, and Zerobaseone!

The Grammy Museum in downtown Los Angeles is amplifying its K-pop programming for 2024 with a two-year-long commitment to showcasing exhibits and events dedicated to the genre. This initiative began with a pop-up exhibit featuring artists from the Korean entertainment conglomerate Hybe and has now expanded to include new events with K-pop groups Ateez and Zerobaseone.

Hybe: We Believe In Music

The upcoming exhibit, titled “Hybe: We Believe In Music, Grammy Museum Pop-Up,” will open on August 2 and will highlight the history and innovation of Hybe, a trend-setting global entertainment brand. The exhibit will feature a comprehensive collection of artifacts from Hybe artists, including BTS, Seventeen, Tomorrow x Together, Enhypen, Le Sserafim, Zico, fromis_9, Boynextdoor, TWS, &Team, and Illit Katseye. Fans will have the opportunity to see iconic outfits from BTS’s “Yet To Come,” Seventeen’s “Maestro,” Tomorrow x Together’s “Sugar Rush Ride,” Enhypen’s “Sweet Venom,” and Le Sserafim’s “Easy.” Accessories and performance gear by Zico, fromis_9, Boynextdoor, TWS, &Team, and Illit will also be featured alongside these ensembles.

For the first time, these items will be shown together, offering fans a unique and immersive experience. The exhibit will include sing-along dance rooms, a fan section, a Mono to Immersive room featuring BTS’s 2022 Grammy performance of “Butter,” and a photo booth with exclusive video content from the artists.

“Hybe has contributed to creating a playground of innovation that inspires fandoms to transcend age, gender, geography, and beyond,” said Michael Sticka, President and CEO of the Grammy Museum. “The Grammy Museum is thrilled to provide a space for fans to express their love for K-pop and feel closer to their favorite idols.”

Special Events with Ateez and Zerobaseone

The Hybe exhibit’s opening program on August 1 will feature a live performance series called Global Spin Live with Hybe artist TWS. Later in the month, the Grammy Museum will host a conversation with the K-pop group Ateez to celebrate the closing day of the current pop-up exhibit: “KQ. (Ateez & xikers): Grammy Museum Pop-Up.” This pop-up, which opened in April before the Coachella debut, featured outfits and props from Ateez and their labelmates xikers, including the main look from Ateez’s 2023 album, THE WORLD EP. FIN : WILL, which earned the global stars their first Billboard No. 1 in December.

The event on July 22 will feature the boy group’s eight members—Hongjoong, Seonghwa, Yunho, Yeosang, San, Mingi, Wooyoung, and Jongho—in a conversation about their music, career, and creative process. The night before the opening of the L.A.-based K-pop festival KCON, the museum will host the boy group Zerobaseone, who will perform at the festival. This event is part of the live event series Global Spin Live, which showcases global music artists.

Zerobaseone, a nine-member K-pop boy group under the entertainment company WakeOne, was formed through the Korean music survival program Boys Planet. The group consists of members Sung Han Bin, Kim Ji Woong, Zhang Hao, Seok Matthew, Kim Tae Rae, Ricky, Kim Gyu Vin, Park Gun Wook, and Han Yu Jin. At the event on July 25, the group will discuss their rising music career, latest music, and more.

Exclusive Artifacts and Interactive Experiences

The “Hybe: We Believe in Music, Grammy Museum Exhibit” will run from August 2 through September 15. Tickets for the exhibit are priced at $20 for general admission, which includes access to the museum. More information and ticketing details can be found on the museum’s website. Tickets for the Conversation with Ateez and Global Spin Live: Zerobaseone events have already sold out, but fans can join the waitlist for each event.

The Grammy Museum’s partnership with Hybe marks a significant milestone in recognizing the global impact of K-pop. The exhibit will trace Hybe’s evolution and influence, showcasing recognizable artifacts from artists and creators. Displays will feature original outfits from iconic music videos such as “Yet To Come (The Most Beautiful Moment)” by BTS, “MAESTRO” by Seventeen, “Sugar Rush Ride” by Tomorrow x Together, “Sweet Venom” by Enhypen, and “EASY” by Le Sserafim.

Interactive elements of the exhibit include sing-along dance rooms, a Fan Section to support Hybe artists and their fandoms, a Mono to Immersive room featuring BTS’s 2022 Grammy performance of “Butter,” and a Photoism Booth alongside K-pop artists. The exhibit will also feature exclusive video content with producers, artists, and music videos.

“Hybe artists represent the present and future of the global music landscape, and our goal is to deepen appreciation and respect for these creators and performers,” said Michael Sticka. “Hybe has contributed to a playground of innovation that inspires fandoms to transcend age, gender, and geography. The Grammy Museum is excited to provide a space for fans to express their love for K-pop and feel closer to their favorite idols.”

Our Advice on the City

For those planning to visit Los Angeles, the Grammy Museum’s K-pop exhibits and events are a must-see. The museum’s dedication to showcasing the global impact of K-pop offers a unique opportunity to immerse yourself in the vibrant culture of Korean pop music. Whether you’re a die-hard fan or new to the genre, the interactive exhibits and exclusive artifacts provide an unforgettable experience.

For occasional travelers, we recommend timing your visit to coincide with one of the special events featuring live performances or artist conversations. This will enhance your experience and give you a deeper understanding of the creative process behind your favorite K-pop hits.

For expert travelers, consider exploring other cultural landmarks in downtown Los Angeles, such as the Broad Museum, Walt Disney Concert Hall, and the Arts District. These locations offer a diverse range of artistic and cultural experiences that complement your visit to the Grammy Museum.

In conclusion, the Grammy Museum’s enhanced K-pop programming is a testament to the genre’s global influence and the dedication of its fans. By offering immersive exhibits and exclusive events, the museum provides a platform for fans to connect with their favorite artists and celebrate the innovation and creativity of K-pop. Whether you’re a casual visitor or a seasoned traveler, Los Angeles has something to offer everyone, making it a perfect destination for your next cultural adventure.